On a misty New York day last November, I had an epiphany. I do not have epiphanies very often - maybe once a decade - so I decided to really mull this one over.
I had just finished a round table discussion at the Design Leadership Network Summit in the Hearst Tower. There, a prominent magazine editor had graciously led the conversation. As I contemplated the two days of amazing speakers and what was said, I realized two things. First, I needed to embrace technology in a more substantial way and second, our projects did not always fit into what a magazine editor needed to complete an issue. How could I utilize technology in a way that would allow us to share more of our ideas, projects, and cool stuff? Pinterest had exploded and everyone was on Facebook. But, what I really loved (and still do) is gathering around a great photo or magazine with the girls in my office and sharing our love of design whether it be a great pair of shoes or new sconces. So I started looking around for a team of talented folks to help me create Workbook. Something those interested in design would want to frequent for stories about our work and the work of others. Yes, Workbook was created as a result of my epiphany in New York.
— Barbara
